Textual Analysis Of Previous Students

I am now going to analyse a piece of students work.
I am looking at a music video for Beyonces song, Run the world, (girls).

At the very beginning of video there are a series of quick short cuts, which follows the beat of the song, this is very effective as it catches the audiences attention. Also, slow motion is used near the beginning as the main girl, walks over to her main position, this is very good as it makes the movement seem longer intresting the audience. Next, there was a low angle shot, and this conveys that the women in the video are im charge and that they have the power. This then relates to the title of the song. Another editing technique is superquick cuts so it looked like the scene was cutting, when in actual fact it was an effective way of introducing the next scene. A camerashot shot used was a close-up shot of the dancers and it shows the audience that they have the power as they perform strong powerful dance movements. There is also a birds eye shot of the main talent in the bath, this gives the audience a overview of here strong body position. Furthermore, anothing editing technique was fade in and out, they faded in the main actress as she faded out again, giving the scene a flow, along with the dance moves she is performing not being as stiff. There are many costumes in this video, but the one that interested me was the army outfits. To help the title of this song come across to the audience, the student has used army outfits on the girls to show that not only men can be in the army but women too. This conveys women as strong people. Throughout the video the talent keeps eye contact with the camera making the reader feel more involved. The lighting in this video was made up of natural daylight and artificial light coming from the tunnel where some of the video was set, therefore, when we create our video we know we can use a mixture of the two. Lastly, the student has used the editing to rewind the movement and then repeat it again. The use repeating the movements mean that it will stick in the readers mind. I will consider this when making our music video.