Tuesday, 2 October 2012

Do A Textual Analysis Using Media Terminology Of Three Existing Texts

Cristina Perri- Jar Of Hearts Textual Analysis-

Firstly, in Mise-en-scene, the lighting in this video is very dark which connotes that the song has a negative meaning to it. This is an example of low key lighting. Also, for costume, christina in the video wheres a white dress which looks like a wedding dress, this is an example of juxtoposition as a wedding dress is supposed to make someone happy however, in this video she clearly is very sad. As, a prop in the video a empty jar was used on more than one occasion, and not only is what the song is called but it demonstrates that the relationship that she had was very empty and pointless, in our video when one of the sisters die the other sister will feel like her heart is empty. In editing, near the beginning there is a fade out from one scene to another. I find this technique very effective as instead of a cut it still links each scene together. However, there are some very quick cuts in this video when they are dancing so its good that they have used a variety of different editing techniques. Slow motion is also used. In a lot of videos I have observed slow motion is a repeated technique and so I think this will be a good technique to include in our music video. In this video the slow motion is used as a way of showing the beauty of the dancing. In camerawork, at the start of the video there is a close-up shot of christina dropping a cut up rose, this demonstrates that the love that was being represented was very important however, that is now broken. the close-up shot helps the audience understand the narrative of this music video. Another, shot used was a panning shot upwards, the camera was shot from below her and then pans up towards her facing forwards. This means that as she walked towards the camera she made the audience feel like she had power over the story behind the video, it represents her as a strong woman. Lastly, in sound, the beat of the song is very sqd and so a minor key was used here to show this. Also, in the song you could here violins being played and these are known for creating a sad tune, therefore it makes the song more emotional for the audience.








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