Monday, 1 October 2012

Do A Textual Analysis Using Media Terminology Of Three Existing Texts

Taylor Swift- You Belong With Me- Textual Analysis-


Firstly, for camerawork at the beggining there is an over the shoulder shot  which shows what Taylor is looking at in the video. Also, there is a 180 degree shot of her bedroom and having this shot shows the audience what sort of personality the character has as it shows that she isnt the most popular girl in school. The audience can see that there is a globe and a lot of study books sitting round the room. Furthermore, there is a close-up shot of her face when the boy pulls hair out of her eyes. This could connote that he is wanting her to not hide herself away anymore, so he trys to get her to be more confident by moving the piece of hair away. Its as if it is a barrier protecting herself. Also, there is another close up shot of the I Love You sign at the end of the video. There is one of her sign and there is also one of his sign. This demonstrates the relationship between the two of them and that the love between them is very important in the narrative of this music video. In sound the key of the music is quite upbeat and is in a major key as it isnt a very sad beat. Next, in mise-en-scene, there were various costume changes and it gives the audience the idea that there are many different personalities and people trying to be portrayed in the video. Also, a prop that is used a lot and that has a meaning to the video is the notepad. This notepad is used to write notes to each other and when they write I Love You to each other the same pieces of paper were used as from the pad, therefore this pad shows a true meaning to the story of the video. In the final scene, the lighting is low lighting apart from the high key lighting which is on Taylor. This makes her stand out compared to the rest of the people who just blend in. The male talent in the video can easily see her then and this gives the audience the chance to see the connection that they have. In editing, there is a cut to her eyes looking at him and it shows us her desire to be with him, but he just isnt seeing that. Slow motion is also used in this video of the bad girl and the boy and as the innocent girl is watching slow motion is used to rub it into her face. Slow motion is used here in a negative way but we hope to use it in a postive way in our coursework. Lastly, a use of eyeline match is used
between the innocent girl and the boy and again the audience can tell what the narrative of the video is, and the relationship they have.

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