Research Methods

There are 4 different research methods-

Firstly, there is primary research and this is when marketers conduct research to collect original data for there own needs. Primary data can be collected by doing questionnaires or interviews.

Next, is secondary and this is when people collect data that already exists. You can get this data from past experiments or even on the internet.

Quantitative data is displaying in a numerical form and it can be measured. Multiple choice questionaires are a good way to collect this type of data because the answers can be measured and even put into a graph.

Lastly, qualitative data unlike quantitative data can not be measured. A good way to collect this type of data is a focus group because it can be taken by observation of a researcher.

Primary research would be useful if we wanted to gather new information about music videos but, the research we are most likely to use is secondary as it is information that already exists and we are using the internet a lot to get this information. The research method we are least likely to use is quantitative data as it is in numerical form and we will not be needing to measure our research.