Audience- The audience I hope our viedo to be aimed at is teenagers as our video will show the strong friendship of 2 teenage girls. Therefore, girls in the age range of 12-18 will be able to relate more towards our video. An older audience wouldnt feel the same effect and emotion as a younger audience would feel.
Genre- The genre of our music video is quite indie/pop. The song is quite sad and slow so it is more on the indie side, just like Ellie Gouldings music.
Narrative- We want our music video to tell a story and so we are inserting clips of flashbacks when there happier times, we fell that these clips in themselves will tell a story.
Representations- In our video we hope to show you our audience the importance of friendship and how important it is to treasure that. Also, we want to portray happiness of memorys through a sad song so that our young audience know that they will always have someone there for them.
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