The artist we have chosen is quite unknown and she does not really have much branding. The artist we are comparing her too, is Ellie Goulding. We find that megan is quite similar to her.
Brand Essence- Ellie is very unique and quirky and we find that megan related a lot to Ellie. Having a brand is essential and because Megan is an up and coming artist its crucial she has a branding.
Bran Slogan- Ellie dosnt have a signiture logo however her song titles and albums have distinct features on them.
Brand Personality- Ellie is branded mainly as cute and original, marketers describe her as having
these two main traits.
Brand Values- Eliie stands for values like honest and good. some artists values can change but Ellies dosnt seem too.
Brand Appearance- Ellie and Megan both look and sound honest and sincere.
Brand Heritage- Ellie has been in the music business for about 4 years now whereas Megan is just starting to write her cd. Ellie is well known in comparison to Megan who only family and friends really support.
Emotional Benefits- Both artists have a soothing voice which would pull at the audiences hearts with the right song.
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