Audience- SAGEL

Socio-economic group-

Students who have an average family income and have a lot of friendships.

Age-

12-18

Gender-

Mainly females as we are using girls in our video and the artist is female. However, this is not to say that males will not be able to relate to our video.

Ethnicity-

Mainly white Caucasian as that is what ethnicity is being represented in our video.

Lifestyle-

Very family and friends orientated, they may have big ambitions for when they are older, maybe a part time job, our audience may be very loving towards friends, quite girly. 
We chose this audience group because even though we are aiming at mainly teenage girls the majority of girls that listen and watch music is huge so even though some people may see this as a niche market I believe it is quite a mass market due to the proportion of teenage girls being able to relate to music in todays industry.

This is what I would expect our audience to look like.